Francine Melendez Hughes Leads Historic “$5 Ticket Day” for the San Francisco 49ers at Levi’s Stadium
Santa Clara, CA — In a bold initiative aimed at deepening community bonds and expanding access to NFL action, the San Francisco 49ers, under the leadership of Francine Melendez Hughes, Executive Vice President & General Manager of Stadium Operations, have announced a landmark event:

Hughes, who manages all facets of stadium operations — from guest services and transportation to event logistics and large‑scale renovations — has brought her high‑level expertise to bear on this community‑driven effort. During her tenure she led a $200 million renovation of Levi’s Stadium, and has prioritized fan experience, sustainability, and inclusion.
The announcement of the $5 Ticket Day was met with enthusiasm from fans, civic groups, and local leaders. Many families who have never been inside an NFL stadium now see a genuine path to joining the live game‑day atmosphere of the 49ers community. Social‑media posts already show anticipation, gratitude and a sense of belonging being fostered by this program.
Speaking at the launch event, Hughes remarked: “Football is for everyone. This isn’t just about selling seats — it’s about creating memories, inspiring the next generation, and giving families an experience they’ll never forget.”

The initiative aligns with Hughes’s broader mission for the 49ers and Levi’s Stadium: a venue not only built for high‑stakes games and international events, but also deeply rooted in the Bay Area community. “Every decision we make at Levi’s — from how fans enter, move, interact, to how we manage events — is meant to serve our community,” she added.
Local leaders have praised the program’s intention and timing, noting that it signals a franchise attentive to local families and mindful of barrier‑reduction. One community representative said: “This is more than a game. It’s a chance to bring people together and ensure everyone feels welcome in this stadium.”
As game day approaches, excitement is mounting among new and longtime 49ers fans alike. For many, this will be their first NFL game, their first time at Levi’s Stadium, and potentially the beginning of a lifelong fandom. Under Francine Melendez Hughes’s leadership, the $5 Ticket Day is positioned not just as a one‑off event, but as a meaningful investment in the relationship between the franchise and its broader community.
For the 49ers, this move signals that leaving footprints in the local area matters as much as touchdowns on the field. And thanks to Hughes’s vision, the stadium’s message is clear:
Green Bay Packers Announce Historic $5 Ticket Day to Strengthen Community Bonds

Green Bay, WI — In a move that is making waves across the community, the Green Bay Packers have unveiled a groundbreaking initiative:

The announcement, made earlier this week, has sparked excitement across Green Bay and beyond. This historic gesture opens the door for families, many of whom have never had the chance to see an NFL game live, to experience the thrill of football at an accessible price. Fans are already sharing their excitement on social media, expressing their gratitude for the Packers’ commitment to making the game available to everyone, regardless of financial circumstances.
Jennifer Ark, who has been with the Packers since 1999, emphasized the importance of creating an inclusive fan experience. “Football is for everyone,” Ark said during the announcement. “This is about making memories, inspiring future generations, and giving families an unforgettable experience at a price that everyone can afford.”
The $5 Ticket Day is part of the Packers’ ongoing effort to build a stronger bond with their local community. For Ark, it’s not just about filling seats at Lambeau Field; it’s about ensuring that the stadium and its offerings serve all Packers fans, regardless of their economic background.
Local leaders have quickly voiced their support for the initiative, recognizing how impactful it will be for families who’ve never had the means to attend a live NFL game. One local civic leader commented,
As game day approaches, excitement is building among families who have never thought they could attend a Packers game. Whether it’s their first time at Lambeau or their first NFL experience, the event promises to leave a lasting impression on fans of all ages.
For Jennifer Ark and the Green Bay Packers, the $5 Ticket Day is more than just a one-time event. It’s a testament to the team’s commitment to the community and a reminder that Lambeau Field is a place for all Packers fans to call home.